Final Products

Following my plans to improve my documentary from my audience feedback comments, below is the final version; with a shorter duration of location shots, and a longer duration of text to make this easier to read.

The Role of Sexism from Courtney O'Donnell on Vimeo.

TV listings magazine final:

Click to enlarge or download the higher quality, original file here.

Newspaper advertisement final:

Also click to enlarge or download the higher quality, original file here.

Audience Feedback

After receiving audience feedback from my older demographic within my interview with the representative of this audience, Mr Mooney, I have collected feedback for all of my products from my younger audience demographic, by targeting them online through social media. I have presented and analysed this feedback below using Emaze.

Genre, Audience and Exhibition

I have presented the genre, audience and exhibition research of all of my three productions within the Prezi presentation below.

Final Newspaper Advertisement

I have edited my newspaper advertisement using PicMonkey to;

• crop to the proportions of 'i' landscape advertisements
• adjust the rotation of the image, making the bookshelf lines straight and therefore aesthetically pleasing
• enhance Rowan's features and hair using the blemish tool, lip tint, smooth to remove shine, and the red tint to enhance and brighten the colour of her hair
• contrast, brightness, shadows, highlights and saturation to enhance the colours of the image
• use the black and white effect which I erased over Rowan to de-saturate the background, drawing more attention to Rowan as the focal point, and then use on an additional layer to remove the yellow tones from the bookshelf
• soften the background to make it less in focus, drawing attention to Rowan and following the conventional style of 'i' newspaper advertisements, as found within my deconstruction post

I then discovered from researching Channel 4's advertisements online, that the institution represents brand identity through a specific layout, font and use of text boxes; which is instructed within the Channel 4 style guide. I used this as a guide for formatting my advertisement.

One of the things I found was that Channel 4 have their own specific font named 'C4 condensed' for all promotions and off-air usage, which can only be used through Open Type. I researched how to use/ download this software, but as it had to be purchased, I screenshotted the font examples from the guide, and cropped the letters I needed on Microsoft Word in order to follow the conventional, strict layout of the brand I'm representing.

The title and subtitle also follow Channel 4's conventions as all print advertisements include the programme's main title, and scheduling information for the subtitle, as found from my research into genre and the guide. I then screenshotted these and added them to a new document over my background image - which I measured as 25.9mm (w) x 15.5mm (h) to suit my exhibitor's format. I cropped around their white background to form the Channel 4 textboxes, and positioned them conventionally against the lower left edge of my background.

The Channel 4 logo was also guided to be placed 10mm (in relation to my advertisement dimensions) from the centre of the right edge of my background. I downloaded and overlaid the conventionally white logo, and adjusted the height with Microsoft Word's ruler to 5.2cm, as its height = the heigh of my advertisement x 0.333 according to the guide.

Finally, following Channel 4's guided conventions, I added a short url of the proposed webpage for my documentary on the Channel 4 website, in the same simple, rounded, small font and position.

Above is a screenshot of the final version of my newspaper advertisement, which I will be printing due to its failure to upload to SlideShare, and in order to print the accurate dimensions. Overall, I feel that it is appropriately attractive to my younger demographic due to the vibrant, artistic colour scheme, which is appropriate for my 'i' exhibitor, and also represents and creates an enigma for my documentary through the semiotic of the music industry with my headphone mise en scene, and educated/ information with the bookshelf. This use of interpretative semiotics is also conventional to Channel 4 newspaper advertisements, which links my ancillary product to my documentary exhibitor. The costume, model, setting and style of photography also links to my listings magazine and documentary effectively, forming relating, supportive products. Finally, I have met my conventions of formatting with great detail from following the Channel 4 style guide throughout my editing, resolving the issue of fonts by individual cropping them, and from deconstructing the 'i' newspaper in this post.

Plan and Deconstructions of Newspaper Advertisements

Within the SlideShare presentation below, I have deconstructed four newspaper advertisements from my exhibitor for this ancillary product, 'i', and made comparisons between these. This has allowed me to understand the layout, format and styles of newspaper advertisements within my exhibitor, and plan my ancillary product appropriately.

Newspaper Deconstruction from Courtney O'Donnell

From this, I will begin to design and make my newspaper advertisement ancillary product, whilst referring to this research and plan.

Final TV Listings Magazine

I used PicMonkey to edit my image and create my background, and then formatted this into the TV listings magazine double page spread using Microsoft Word, due to its precise measurement ruler to accurate follow the Radio Times house style, and more professional text editing tools than PicMonkey.

The basic, limited text editing and formatting options with using PicMonkey.

Editing the width and height of my image in cm's using Word to the exact measurements of a Radio Times double page spread (which I previously measured from my copy).

Using the Tabloid Oversize option for my page layout to accurately follow the Radio Time's format and avoid my double page being cropped when printed.

Adding the divided halves of my article using the justified text layout and Times New Roman 9pt following the conventional layout of the Radio Times that I analysed. Following these conventions, I also added the oversized first letter using the closest font to the Radio Times' from testing a range, and used the shift key to align my text neatly around this following another convention.

I felt that my article was looking too fragmented due to my short paragraphs alongside the justified text layout, therefore I grouped them together to make them more organised and conventional to the Radio Times.

Distributing my text evenly so that the halves of my article lined up neatly and conventionally to the Radio Times. I also used the capitalised, larger, bold, Arial font for my writer's name, following the conventions of Radio Times to separate this from the article, and the page numbers in the two bottom corners in line with the article and in the same position as the Radio Times'. I used the same page number as Channel 4's documentary article within this magazine, as it roughly demonstrates where double page spreads about documentaries by my exhibitor are discussed.

I added the conventional fine, black line dividing the page numbers and the article, and cropped this at my image to look professional and aesthetically pleasing.

Adding my title similarly to the Jon Snow Radio Times article (which is the main inspiration for my double page spread), through using a quotation from within the article, the closest font, and larger, bolded key words to attract my readers and present the main focus of my documentary. I also used the shift key to stylistically layout my lines similarly to that article, and to create a professional, interesting and artistic look which would relate to my young audience.

Adding my article subtitle and my quotation on the right page using red font to create a youthful house style which is aesthetically pleasing due to Rowan's red hair. Placing my quotation from Rowan over her image also links the two together without stating her name, and immediately introduces her views before reading the less eye-catching article.

Adding the conventional Radio Times programming information and dividing line, using the appropriate fonts, sizes and styles for each separated piece of information, which I had to test.

Looking at the article from a distance, I decided that the position of my quotation had too much negative space below, and blended to similarly to my title, which uses the same font. Therefore I changed its colour to white, allowing me to layer this over Rowan's hair for a more centred layout. This also makes the quotation a focus point of the right page after Rowan's face, which engages my readers immediately. Whilst I was trying to draw in my younger audience with the bright, youthful colours, I feel that this looks more sophisticated and professional, and the article itself which includes a focus on young people, as well as my young, colourful model will do this effectively.

Adding my catchy image caption, which is conventional to the Radio Times, using the same font styles.

The final stage of editing for my TV listings magazine double page spread was adding my photography credits in the same position, capitalised font and single description of the photographer's name as the Radio Times.

Overall, I am happy with the professionalism, sophistication and artistic style of this ancillary product, achieved by my conventional, stylistic format to the Radio Times, as well as my youthful and bold photography. The article effectively creates an enigma for my documentary by introducing its theme, relevance to contemporary society and modern culture, features such as interviews and deconstructions, and purpose to investigate sexism within the media, which are conventional aspects to present and advertise programmes within the Radio Times. Furthermore, I feel that I have engaged my audience and readers effectively through my interview with Rowan and descriptions of her as an innovative young presenter; not only creating a connection between the reader and my presenter through this focus, but also engaging young people and justifying my young model, which some older readers may be surprised to see alongside the older adults within this TV listings magazine. Finally, I have included detailed information of when my documentary is scheduled (which is the main purpose of this ancillary product), and accurately met the conventions for my genre and exhibitor.

As my ancillary product was formatted especially to be printed, and because I cannot upload this as a Word document on SlideShare etc. due to my unsupported layout, I will submit this as a printed hard copy. However, below I have added a screenshot of the final version.

The main inspiration for this ancillary product, as analysed in my screenshots:

Article on Jon Snow's Channel 4 documentary within the Radio Times.

Creating my Listings Magazine - Background

As I stated in my photography post that I would edit my two best images to test which is most appropriate for the listings magazine background, I began editing this image using Photoshop to blur and straighten the background to overlay, and enhance my model.

Straightening my image to create an aesthetically pleasing, professional straight background with the bookshelf.

Adding my image to a larger canvas representing my double page spread, and adding a blur to form the blurred gradient grey background. I erased this blur around my model in order to make her the focal point.

Finished blurred image background.

However, I decided that the background of this image was in fact too busy in comparison to the sophisticated, simple backgrounds within the Radio Times listing magazine (my exhibitor). Although I had planned to draw the attention of young people with this boldly colourful background, and introduce the main library location of my documentary, I felt that my second image was more appropriate for reflecting the seriousness of my documentary, and for overlaying text clearly. Therefore considering the time scale and my inexperience with using Photoshop, I decided to use Picmonaey to edit my image and create my listings magazine, due to my accessibility and familiarity with this software, allowing me to use it to its greatest effect and produce a better product.

I began by enhancing her skin using the blemish fix tool, as demonstrated by these before and after images.

I also added subtle colour to her lips, creating a more bold, colourful and youthful image, relating to my younger demographic.

One of my issues with this image was the fact that her expression was one which was less critical of the media, as my directions were to have a raised eyebrow to demonstrate the theme of the documentary through this symbol alongside the headphones - as by holding one of the headphones away from her ear, this suggests that my presenter has something to criticise about the music industry and media in general. Therefore I used the distort tool to edit a raised eyebrow.

However as this function wasn't accessible to me, I had to screenshot the image at 100% zoom, overlay the screenshot to the original image, erase around the eye/ eyebrow, resize, and add this over the original eyebrow, which was successful for solving this problem.

Final raised eyebrow.

To follow my plan of enhance her bold red hair against the soft, de-saturated background, creating a youthful and stylised look, I used the precisely painted over her hair with the red tint tool.

I also experimented with the exposure of the image, and decided to enhance the shadows by reducing brightness, to create a sophisticated, professional background similar to the Channel 4 double page spread within the Radio Times which I am basing my design on.

I also enhanced the colours of this image through the highlights and shadow tools, bringing out the boldest colour of my colour scheme; red.

After finishing my edits to the original image which will form the background of my double page spread, I created a new design to create the listings magazine over. I measured the dimensions of a double page of the Radio Times to fit to my exhibitor (w=44cm x h=29.8cm) and resized my canvas to these proportions, with the height as the height of my image to maintain its quality while I edit. I will scale the finished edit to exactly 44x29.8cm using Photoshop.

I then added my edited image as an overlay of this canvas to create the bases of the background. Following the layout of Channel 4's double page spread within the radio times, I aligned Rowan's head which is the focal point of my image within the centre of the right page (so that the text is read first on the left), with her headphone holding hand overlapping the left page to draw attention to this mise en scene as it is broken away from the page (similarly to the Channel 4 article image which draws focus to the drugs John Snow is holding). I added a line in the centre of the canvas to divide the two pages precisely whilst I align my image.

I then erased the excess background of the image with soft edges to blend the backgrounds, and in a curve following her body to form an artistic shadow due to the darker shades which will contrast with my grey canvas background.

To select a shade of grey which blends with the image background, I used the colour picker tool for changing text colour and copied this colour html code. I then proceeded to blur the edges of the image and background using the soften paint tool, and added a frosted edge precisely using the paint tool to create my planned gradient, shadowed effect - with the lighter background on the left page so that my dark text can be clearly read.

After removing the colour test text and adding more frost to experiment with balancing the light, this is my finished background which I will proceed to add my article, tiles and layout text to (such as page numbers) as planned.

Readability of my Products

To test the readability levels of my documentary narration and TV listings magazine article, to determine whether they are appropriate to the understanding of my 17-35 year old, educated and sophisticated target audience, and formal exhibitors, I used a Smog test.

Analysing the readability of a representative extract from my documentary narration.

Readability of half of my TV listings magazine article.

Outcomes:
Documentary -
The SMOG index: 21.9
Total words: 266
Total number of polysyllabic words: 64
Total number of sentences: 11

TV listings magazine -
The SMOG index: 22.9
Total words: 234
Total number of polysyllabic words: 60
Total number of sentences: 9

From this test, this has shown me that my narration and article (with similar Smog test scores) are appropriate for my educated, formal and sophisticated target audience, as well as the formal readers of the Radio Times, and education seeking target audiences of the documentary genre. This is because they are above scores of 17; which is The Guardian and The Telegraph's Smog test scores, who's target readers are similarly formal and educated.

Educated, formal/ upper-class/ high socio-economic, ABC1, and older reader profile for The Guardian - forming a Smog indication of my own target audience.

From the Readability Test article, I also found that darker colours are more difficult to read from, as well as white pages with black font for readers with dyslexia; which is why my TV listings magazine background is light grey with a simple, clear font.

Audience and Exhibition

Using the YouGov website, I researched and analysed the main consumers of my exhibitors in relation to my target audience and productions to determine that they are appropriate and relevant. I have presented this research below using SlideShare.

Audience and Exhibition from Courtney O'Donnell

Ancillary Product Photography

Following my plan for my photography, I styled and photographed my documentary presenter, Rowan, for my TV listings magazine double page spread photography in the style of the Radio Times (my exhibitor). To prepare this shoot, I brought my make-up kit and borrowed a still camera from my media department to ensure that my image is high quality, as it will fill most of an A3 page being a Radio Times style, double page spread background. As I photographed in my trademark Forum library location to present the setting of the majority of my documentary, I used the same clear natural lighting for this shoot.

Below, I have evaluated my images in order to determine which is most appropriate for my double page spread.

• Poor lighting with an unnatural orange tint whilst I was figuring out the flash on the camera.
• Rowan's expression isn't very bold or interesting - too relaxed.
• The headphone is too far away from her head, preventing an aesthetically pleasing focal point.
• The headphones wire is looped.

• The shadow of the background draws focus to Rowan, creating an aesthetically pleasing balance.
• Rowan's facial expression is more interesting and dynamic than the previous image, with her wider eyes and slight smile.
• Although the smile makes the photo less serious, it presents the youthful style of my documentary.
• Same issue with the looped headphone, although this could be cropped.
• Her hand it raised higher to draw a focal point.

• Effective balance of shadows similar to previous image - however I don't want to focus on this area too much as I can edit this using Photoshop or Picmonkey.
• Her expression seems unnatural and draws attention away from the seriousness of the issue, due to her wider smile and lower 'concernedly raised' eyebrow.

• This is one of my two favourite expressions of Rowan's, as it captures the critical, serious, but playfully youthful look I am creating to represent the style of my product, and links to the photography within the Radio Times due to the similar expressions which I've deconstructed.
• The lighting is very clear and high quality, with an effective shadow balance for the background, however the exposure of her face may be too high; which I will need to lower during editing.
• The pink within the background relates to my topic of feminism, which presents my article content and the theme of my documentary.
• The colour balance is warm, bright and youthful due to the red, pink and orange which markets to my younger demographic and presents an eye-catching look, whilst her black costume aligns with the sophisticated, muted and monochromatic style of the Radio Times' photography.
• The tones of grey along the outside of the image can be selected to form my planned, fading left, gradient, soft grey to blurred bookshelf background.

• The plug socket on the wall can be edited out easily.
• The clean, clear background also naturally forms this soft grey gradient, fade, which is conventional to the style of the Radio Times.
• The lighting is very clear and balanced, although her red hair is washed out by the white background - however I can edit this to enhance the boldness of this colour.
• The colour scheme is muted, sophisticated and monochromatic which is conventional to the Radio Times, and also features the bold pop of red from Rowan's hair to add an expressive, youthful and interesting style.
• Her expression is quite bold and interesting, and is my second favourite expression overall due to the captured youthful and concerned style, despite her lower eyebrow.
• Her position to the side and the high slightly high angle forms a flattering and professional look.
• The headphone wire contrasts well with her black costume, follows the contours of her pose, and blends with the white background.

• Her position facing directly forward is less interesting and stylistic than my other images, or the photography in the Radio Times.
• Her expression is less interesting than some other images due to the lower eyebrow which prevents my concerned and critical envisioned look.

Overall, I've decided that these two photos are the most professional looking and appropriate for my intended style, audience and exhibitor; therefore I will apply them to my draft to test which is most effective: